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In a Monday keynote Andy Mendelsohn, Oracle senior vice president of database server technologies, offered a deeper look into the technology of the new Oracle Database 12c that's expected to ship sometime in 2013.
Ellison had emphasized the new multitenancy capabilities of the Oracle Database 12c, an architecture that he said offers cost and performance benefits for cloud computing systems that run on the database.
Oracle Database 12c will offer the ability for administrators to create what Mendelsohn described as multiple "pluggable" databases that, in turn, run in a single database instance or "container." That allows a business or hosting service provider to run multiple Software-as-a-Service applications on a single database.
While each pluggable database has its own metadata and private data files, the container is managed as a single entity, simplifying database administration and reducing costs. "What we've done with 12c is we've done a fundamental re-architecture of the database," Mendelsohn said, adding: "Now if I'm an administrator, I have one database overall to administer."
Mendelsohn, however, did not address the question of how the database software's multitenancy would affect licensing and pricing for the product.
Juan Loaiza, senior vice president of engineered systems technology, provided a closer look at the Exadata X3 that incorporates flash and DRAM in-memory data storage -- and uses no disk drives.
Hurd said that of all the Exadata systems sold since 2008 about one-half are running OLTP applications and the other half are used for data warehouse tasks.
Bluenog, a Piscataway, N.J.-based solution provider and Oracle channel partner, is certified as a specialized partner on the Oracle Exalogic server and is getting a certified specialization for the Exadata system.
"Oracle is betting the farm on these engineered systems," said Bluenog co-founder Sastry Taruvai in an interview at Oracle OpenWorld. The solution provider doubled its sales in 2011 and could double them against this year as it grows its Oracle product sales and related services.
Taruvai also said the multitenant architecture of the Oracle Database 12c is "huge" and Bluenog eventually will expand into selling Oracle cloud services. "Getting specialized in the cloud is a natural extension for us," he said.
Tuesday Ellison is expected to cover Oracle's social computing strategy in his afternoon keynote speech.