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Convergence Plays Heavily in HP Product Blitz

By Ken Presti
February 19, 2013    10:15 PM ET

Page 2 of 2

Mayer also told CRN that HP's wireless infrastructure will now be available exclusively through the channel, and no longer through direct sales. "Our partners have been especially happy to hear that news," she said.

On the storage front, HP has rolled out two new StoreVirtual systems that promise to nearly double the performance and capacity density of its earlier versions. But the leader of HP Storage is most proud of the product's ability to combine storage with backup and recovery.

"What you're seeing is the convergence of software-defined storage, back-up and recovery, as well as the underlying analytics," said David Scott, senior vice president and general manager of HP Storage. This is great for channel partners because it consolidates devices with a solution that can help them to extend their storage offerings further downmarket."

"The channel needs to adjust their business models towards becoming 'trusted implementation brokers,' and this product line helps them to do that," he added.

On the server side, HP claims that its new BladeSystem c7000 Platinum enclosure provides a major performance upgrade that translates to data center savings as high as 68 percent, especially when paired with the company's new SX1018 HP Ethernet switch.

PUBLISHED FEB. 19, 2013



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