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HP's Joyce said OneView, which is expandable and programmable by HP solution providers, opens the door for partners to have a "whole new conversation with customers" who are being challenged by the consumerization of IT. "We studied hundreds and hundreds of different approaches to doing IT management and decided the best way to do it was to make it run like your consumer technologies run," he said. "We haven't seen that before."
An HP development team located in the same facility as HP Labs had been working on the OneView technology over a four-year period in a bid to dramatically improve cost inefficiencies around infrastructure management. HP's converged infrastructure team, essentially in startup mode since it was formed nearly five months ago, picked up the offering as its first game-changer, said Joyce.
"We think as a management team from Meg on down that we have unique innovation here worthy of investment," said Joyce. "You will see us going loud and proud with this product. This is a big announcement for us, and there will be more coming from this area in the future."
Joyce said OneView which will be updated regularly with new capabilities and functionality. He said the product will be extremely valuable for partners and customers as a "strategy for the future" as HP expands the platform to move beyond core data center elements into managing a wide range of devices.
"For a channel partner this is a great way to get into the center of how customers operate their data center and then, over time, add more, program more capabilities in, bring in additional things that we add," he said. "We are going to be adding a lot more functionality and features. A lot of partners are figuring how to become more important to their customers. They don't want to just push boxes at them. They want to put a strategy in front of customers that gives them a reason to come back. The No. 1 thing customers are trying to figure out as they go toward hybrid cloud and new applications like big data and SAP Hana is how they get one management control pane that allows them to do it all over time so they don't end up with a much more complicated environment. That is what OneView is designed to solve."
A big differentiator for OneView is its modern, state-of-the-art REST (Representational State Web Transfer) Web application programming interface. That RESTful architecture is well beyond the outdated design of management platforms from HP competitors, said Joyce. A lot of companies have point management products, but nothing like OneView, he said.
"We have the newest architecture by far built on Web services technology and RESTful interface, built with consumer-inspired levels of ease of use," said Joyce. "Not one of the other companies can touch what we have with HP OneView."
What's more, Joyce said, OneView is just the beginning of a stepped-up innovation offensive from the Converged Infrastructure group, said Joyce. He said the unit is working on channel-exclusive products similar to the 3Par StoreServe 7000 midrange storage system, the fastest-growing product in the Enterprise Group portfolio.
"Our goal is to build fully configured offerings specifically for the channel to go sell," said Joyce. "Every quarter we are going to have new things to put in the hands of our channel partners to go be effective. We are maniacally focused on the channel in my group. It is our route to market. We've got a lot more coming. This is just the beginning."