Hyper-converged infrastructure appliance developer SimpliVity said Monday it is working with Cisco to make the technology behind its OmniCube appliance available to customers and channel partners with Cisco-focused data center infrastructures.
The new SimpliVity OmniStack Integrated Solution with Cisco UCS combines SimpliVity's OmniStack software and its proprietary hardware card with Cisco UCS C240 rack mount servers for Cisco solution providers and customers.
Together, the solution provides the same combined hypervisor, server, storage, networking, backup, replication, cloud gateway, caching and deduplication capabilities as the current SimpliVity OmniCube, said Doron Kempel, chairman and CEO of the Westborough, Mass.-based company.
Kempel told CRN that SimpliVity's relationship with Cisco is totally different from rival Nutanix's OEM relationship with Dell.
"Let me first tell you what this is not," Kempel said. "Cisco and SimpliVity are not selling each others' technology. There's no OEM deal. An OEM deal kills the channel."
This is a huge deal for Cisco channel partners, said Scott Miller, director of data center at World Wide Technology, a Maryland Heights, Mo.-based solution provider and the largest channel partner for Cisco in North America.
"This is a good answer for aligning with Cisco against the Nutanix play," Miller told CRN. "Nutanix has not had an impact on our Cisco business. But it has popped up on some Federal customers and in some remote offices. So it's a good play for us. When customers are ready to go with hyper-converged infrastructure, they can run with Cisco."
It makes sense for SimpliVity to go with a channel-only strategy with Cisco rather than an OEM deal, said John Flisher, technical consultant manager at eGroup, a Mt. Pleasant, S.C.-based solution provider and Cisco partner that also works with Nutanix and has been considering a SimpliVity relationship.
"Channel is the only way to go when it comes to consulting with customers on a problem and coming back with the right solution," Flisher told CRN. "If you go OEM, customers may feel like they're getting more of an assembly line solution."
The relationships stems from requests from Cisco partners and customers for a hyper-converged infrastructure solution that fits in their existing Cisco environments, Kempel said.
NEXT: SimpliVity And Cisco A Channel-Focused Relationship, 'Not An OEM'