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Meanwhile, Autotask is hoping its recently announced Certified Consulting Partner program can help MSPs become more business consultants.
The program invites top MSPs to go through a special training curriculum to become certified in order to better connect them with new and existing customers looking to better maximize the value of their Autotask implementation, according to the East Greenbush, N.Y.-based company.
Feedback for the program from Community Live indicates that many MSPs are interested in becoming certified partners and that demand will be there for those partners to assist other partners with customers, Autotask's Cattini said.
"I didn't know if people would think it was ho-hum, but it was better received than I thought," Cattini said. "The point is we are the experts of building the platform and technology and processes and data filtering for our customers. They are the real experts in delivering the services and consulting. If you need a certain expertise, we can recommend this consultant. In this industry, and in any industry, consulting [services] are there if you will pay for it. It's not free. And people are willing to pay for it. That's the bottom line."