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Intel's Costelow estimated that a customer's cost to buy a file and print server, application server, SQL server, firewall, backup and disaster recovery solution and Intel Hybrid Cloud server would total more than $18,000, but only $343 a month using the App Up SMB Service and Hybrid Cloud Server program.
"You can go to distribution and rent it for 36 months or you can buy the server. But today, [the N-able program] is a true rental program with low-risk," Costelow said. The 100 servers available to N-able users are available on a month-to-month basis.
"If you don't use it, send it back," he said. "And the licensing element is off the table, which makes it easy to consume for small businesses. Larger companies can use it but 100 or less has the appetite for embracing an elastic model of HaaS and SaaS combined."
Intel has also partnered with StorageCraft on a BDR appliance that includes Intel Quick Access technology and the App Up SMB Service catalog, according to the company.
"If this is your first appliance inside an SMB, you know you can deliver additional software without more hardware. If [a customer] is really interested in security, from your office you can download and install GFI Viper or Symantec or a McAfee solution. You can upsell them without having to buy additional hardware," Costelow said.
Several MSPs asked questions during the presentation and there seemed to be a buzz about the offering.
"They've really thought about everything," said Ted Warner, president of Connecting Point of Greeley, Colo. "I love the idea that they're taking the pain of dealing with all the [Services Provider Licensing Agreement] licensing, the audits, whatever it might be, because that's painful for us. We're a SPLA partner today, and it's a little bit of work. I think this is a really great solution."