Neverfail Rolls Out New Recovery-As-A-Service Offer To The Channel


Neverfail, an Austin, Texas-based business continuity and disaster recovery (DR) vendor has launched a new recovery-as-a-service (RaaS) program for the company's partner base. According to the company's senior director of global channel sales, the initiative is part of an overall strategy to rejuvenate channel relationships and help Neverfail's partners leverage cloud-based DR alternatives.

"This allows us to provide the type of business continuity and disaster recovery in a different delivery mechanism," said Neverfail Senior Director Greg Rust. "As our customers move towards an opex model, they can put this into their plan without having to worry about upfront costs."

The offering is geared primarily to the SMB segment, and channel partners will continue to have the option of selling the technology through a straight resale strategy as well.

[Related: Managed Services: Two Sales Forces May Be Better Than One]

"We work with a lot of traditional as SIs and VARs, but over the last six months we've also seen a huge uptake of partners who are moving towards managed services," said Rust. "So we have developed a program that provides all types of resources, ranging from technical training to white papers, case studies, and everything necessary to help them move into managed services, grow their existing client base as well as secure new clients."

The company's new managed services program is based on a monthly fee of approximately $200 per server per month with channel discounts based on the number of licenses under management and the length of the contracts, which typically run from one to three years. "We've designed this program to be highly competitive," he said. "So our numbers run well south of $200. The partners can then sell the service at whatever the market will bear, and we don't even need to know the identities of the customers."

Managed service providers also have access to full support from the 12-year-old vendor, including sales assistance, business continuity and disaster recovery technology help.

"We're trying to provide any level of resources they need," Rust said. Whether that is about demoing the technology, providing deep dive information or assistance with quotes, we intend to be there for our partners."

PUBLISHED FEB. 21, 2013