The program includes full collateral and marketing support, a lead-generation program designed to bring leads to partners, sales and engineering support, full lifecycle partner support, and dedicated sales reps to work with partners, Sivis said.
"This comes from our having been an MSP," he said. "We didn't come from the vendor side. We know the market, the issues, the TCO [total cost of ownership] requirements."
Adar does with its Nerdio platform what very few companies can do, said Jesse Phillips, managing partner at Certified Network Associates, an Orlando, Fla.-based MSP and Adar channel partner.
"It's a very automated platform," Phillips told CRN. "They have invested in an architecture that is really easy to use. I'm impressed with the amount of work they do with on-boarding and automating. It takes a lot of work off partners' shoulders."
Certified Network Associates has its own desktop-as-a-service offering for its small business clients, but found it difficult to scale, Phillips said. It also looked at other platforms like Amazon, but found them hard to scale and hard to partner with. "Nerdio fills out that picture for us," he said.
Adar's channel program allows Certified Network Associates to focus on its own value add, Phillips said.
"We can focus on what we're good at: Be the boots on the ground for clients without having to worry about support," he said. "Nerdio lets us manage our relationships with customers and handle their support without worrying about the infrastructure."
The platform is dubbed "Nerdio" for a reason, Sivis said.
"We take great pride in being tech nerds," he said. "We've helped companies by being so technical. And the name positions us as a company that customers can rely on. Who do you call if you need IT help? A tech nerd."