CRN Exclusive: New Signature Star David Geevaratne Joins BitTitan To Anchor Channel Sales Offensive


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New Signature Co-Founder David Geevaratne plans to bring what makes him successful in the channel to other solution providers as BitTitan's new director of sales.

As chief sales officer at Microsoft channel superstar New Signature, Geevaratne said he was primarily familiar with BitTitan's migration tools focused on helping customers lift and shift workloads to Office 365. But he was blown away by all the things their MSPComplete managed services automation platform could do after hearing BitTitan executives speak at Microsoft's Inspire conference.

Geevaratne said he was specifically impressed by MSPComplete's ability to help solution providers improve their scale, increase their profits, retain the right employees, and document processes. By automating as many items as possible for his own staff at New Signature, Geevaratne was able to deliver a better experience for his workforce by ensuring that they weren't stuck doing mundane tasks.   

[Related: Founder Of A Top Microsoft Cloud Partner, New Signature, Steps Down]

"These are all things that I lived and breathed for most of my career," Geevaratne told CRN exclusively. "I can bring a voice of what their customers' challenges are and what their customers' values are."

Geevaratne spent nearly 15 years New Signature, building the company from a scrappy startup to two-time Microsoft U.S. Partner of the Year award winner. His last day with the Washington D.C.-based solution provider was Friday, and his first day at Kirkland, Wash.-based BitTitan is Monday.

Upon joining BitTitan, Geevaratne will be focused on supporting the company's North American executive team, distributors, and solution provider customers. The decision to procure BitTitan's offering through distribution or directly from the vendor is left completely up to each solution provider, Geevaratne said.

BitTitan has more than 50,000 customers across some 150 countries, according to Geevaratne, ranging from enterprise IT departments to multi-national channel partners to regionally-focused, 20-person solution providers.    

Leveraging BitTitan around offerings like Microsoft Azure and Office 365 creates an opening for solution providers to grow their business in a repeatable, efficient and automated way that takes advantage of economies of scale and ensures their success for many years to come, according to Geevaratne.

"Those that have not evolved to embrace cloud are feeling a little bit pinched," Geevaratne said.

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