Email this article   Print article 


Apple Rides iPhone Sales To Healthy Q3

By Kevin McLaughlin
July 21, 2009    7:05 PM ET

The iPhone's booming popularity continues to keep Apple sailing comfortably through rough recessionary seas, more than making up for declining revenue in its Mac and iPod businesses.

Apple sold 5.2 million iPhones during the quarter, compared to 717,000 during the year-ago quarter. iPod touch sales grew 130 percent during the quarter as a result of the growing popularity of the App Store, Apple CFO Peter Oppenheimer said Tuesday during Apple's third quarter earnings call.

However, the market's response to the iPhone 3GS has been so strong that Apple is currently unable to meet demand, according to Oppenheimer.

In its third quarter, Apple reported earnings of $1.23 billion, or $1.35 per share, up 15 percent from the $1.07 billion and $1.19 per share it racked up during the year-ago quarter. Revenue rose 12 percent during the quarter to $8.34 billion. Apple's gross margin for the quarter ended June 26 was 36.3 percent, up from 34.8 percent during the previous quarter.

Wall Street analysts had expected revenue of $8.2 billion and earnings of $1.17 per share. Apple in its April earnings call had forecast revenue of $7.7 billion to $7.9 billion and earnings of 95 cents to $1 per share.

Apple offered typically conservative guidance for its upcoming September quarter, forecasting revenue of between $8.7 billion and $8.9 billion, earnings of $1.18 to $1.23 per share and gross margin of 34 percent. That's due in part to the rising cost of many key components, Oppenheimer said.

Mac sales rose 4 percent during the quarter to 2.6 million units, but Mac revenue fell nearly 8 percent. That was partially the result of the lower-priced Macs Apple announced in June at its Worldwide Developer Conference, which included a 13-inch MacBook that starts at $1,199 and can be equipped with up to 8 GB of RAM.

Acknowledging the "significant changes" to Mac pricing, COO Tim Cook said that Apple doesn't plan to make any major alterations to its Mac business. "We are not thinking fundamentally differently about the Mac business than we were before," Cook said in a Q&A session after the call. "We won't put the Apple brand on a product that doesn't stand for innovation and doesn't have the legendary ease of use that we're known for."

Apple's revenue from iPod sales dropped 11 percent during the quarter, while unit sales fell 7 percent to 10.2 million. But Oppenheimer said the iPod decline was expected given the cannibalization effect from iPhone and iPod touch sales and because Apple reduced channel inventory by more than 400,000 units.

Investors greeted Apple's Q3 results as children would greet an approaching ice cream truck: Apple shares were up $6.95 to $158.46 in Tuesday after-hours trading.

To continue reading this article, please download the free CRN Tech News app for your iPad or Windows 8 device.
Related: Videos | Slide Shows | Comments

SHARE THIS ARTICLE

More Mobility

Recent Articles

5 Questions For Intel Channel Chief Steve Dallman

Dallman discusses the state of the Intel channel and the future of the custom PC market in an interview with CRN.

22 Glitzy And Glamorous Luxury Mobile Device Accessories

High-end retailers are known for their refined and expensive accessories. Using only the finest materials, luxury brands are now displaying exquisite cases and covers for tablets, e-readers and mobile phones. Here are 22 stylish (and pricey) mobile device accessories.

Head-To-Head: HTC One Vs. Samsung Galaxy S4

Samsung and HTC are battling for Android smartphone dominance. How do their new flagship phones stack up against one another?

  More Slide Shows




Related Videos
Loading...