HP Notebook Hits The Catwalk


Geek chic used to mean a colored pocket protector and tape around thick-framed glasses, but that may have changed when a Hewlett-Packard "digital clutch" designed by Vivienne Tam hit the New York catwalk.

This is the second time an HP notebook has strolled the catwalk, with Tam and HP reviving their partnership from last year and trying to bring an element of high fashion to the hardware. Last year's inclusion in Vivienne Tam's fashion line was an HP Mini 100 with a bright red cover.

This year, the netbook is champagne-colored and has butterflies on the case. And HP is bringing something to the table, too, providing what appears to be a larger and thinner netbook for Tam to use as a canvas. No word yet on the internal specs of the notebook.

The move by hardware makers into haute couture notebooks hasn't happened overnight.

Last year HP worked with Tam to deliver the first in her line of notebooks. Apple has cultivated a certain aesthetic with its notebooks for years. Earlier this year Dell jumped into the game with the Adamo, a pricey but high-on-design notebook and last week teased a new version of the hardware. Meanwhile, earlier this yearAcer rolled out a notebook designed by Pininfarina, an Italian car designer.

The HP Vivienne Tam collaboration appeared at Bryant Park during New York City's fashion week as Tam unveiled her spring 2010 collection. The notebook was spotted on the catwalk and is designed to marry technology and fashion culture.

The HP Vivienne Tam notebook will be available in the spring.