E-readers are one of the most sought after high-tech gifts this holiday season. Amazon's Kindle e-reader has broken sales records. Barnes & Noble's Nook e-reader is in short supply. And Sony has just begun shipping its Daily Edition e-reader. Here are three reasons why the time is right to buy an e-reader:
1. Great Content: It's all about content. The e-readers give users instant access to hundreds of thousands of books and tens of thousands of major newspapers and magazines and, in at least one case, more than 1 million titles.
Amazon's Kindle, the best selling of all the e-readers, provides access through its e-bookstore to over 390,000 books, newspapers, magazines and blogs.
The Barnes & Noble Nook e-reader e-bookstore features an amazing one million titles that cover every conceivable category from biography and memoir to romance to children's literature. In fact, the Barnes & Noble e-bookstore is a book lover's paradise.
From The Wall Street Journal to The New York Post to all the New York Times best-sellers and classic literature, it's all a click away with e-readers.
2. The Technology Is Ready For Prime Time: You've got to give it to the e-reader manufacturers. Amazon, Barnes & Noble, Sony and other e-reader makers are engaged in a "Clash of The E Book Titans" that has resulted in breakthrough technology in a relatively short period of time .
The e-reader players have each brought to the table a wide array of robust technology features, leading to a knock-down battle to provide superior usability and features. And the winners are passionate readers.
Barnes & Noble's Nook features a full-color touchscreen and a "lend me" feature that allows users to transfer a title to another Nook, iPhone, iPod Touch, Blackberry, PC or Mac. What's more, the Nook has memory expansion that can hold up to a 16-GB Micro SD card to hold 17,500 e-books.
The Sony Reader Daily Edition features a 7-inch touchscreen and free 3G wireless for the life of the device.
3. The Price Is Right: The time is right to buy an e-reader. All of the major players are offering great prices.
Amazon is providing potential Kindle buyers with a last-minute gift by offering a $259 price tag and free two-day shipping on all orders in the continental United States placed on December 23 at www.amazon.com/kindle.
Barnes & Noble is selling its Nook e-reader, which will be available February 1, for $259 with free shipping. What's more, Barnes & Noble provided a $100 online gift certificate for consumers who ordered its Nook e-reader but won't get it in time for Christmas.
Finally, Sony's Daily Edition, which packs a powerful collection of public domain books, is priced at $400.
Amazon's Kindle, Barnes & Noble's Nook and Sony's Daily Edition e-readers are all great products. Users really couldn't go wrong with any one of them. Bottom line: the time is right for readers to move from the printed word to the e-word.