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2011 is shaping up to be a year full of opportunity for HP's SMB partners, especially those that serve the approximately 12.5 million small businesses in the U.S, which represent a total addressable market of around $62 billion, DeWitt noted. HP's Personal Systems Group is growing at two times the market rate, and HP is looking for partners to help go after this opportunity, he added.
"We picked up 8 points of share against Dell in the past year," DeWitt said of HP's SMB market expansion. "This is a lucrative part of the market for us, as tens of millions of client devices will be refreshed or implemented this year."
HP is also building the infrastructure behind the scenes to help partners do business more efficiently. DeWitt said HP is beefing up its PartnerOne program to better support SMB partners, and beginning Nov. 1, will offer between $4,000 and $10,000 per partner for marketing development and training.
"We're zealots when it comes to the channel," DeWitt said. "You can't do this alone."
DeWitt offered a glimpse of HP's plans for webOS, which the company picked up in its May acquisition of Palm. Developer interest in webOS has spiked since the deal was announced, and HP sees webOS as one of the pillars of its cloud computing strategy, DeWitt said.