According to research released by NPD Group on Monday, Google Android saw an 11 percent third quarter market share boost over the previous quarter. NPD Group said that 44 percent of all smartphones purchased in the third quarter had Google Android as their OS.
Meanwhile, Apple and its iOS stayed relatively steady, increasing just one percent between the second and third quarter to 23 percent.
Android's and Apple's top contender, RIM and its BlackBerry OS, dropped to third place with third quarter sales hitting just 22 percent of the market, a 6 percentage point dip from the second quarter, NPD Group noted.
NPD Group said that Google Android is riding the wave of several successful smartphone launches in previous months. And while the Apple iPhone 4 saw the highest number of single handsets sold to consumers, it wasn't enough to beat out mighty Android.
But Android's battle with Apple didn't take center stage. Instead, NPD Group said, Android's outshining of RIM helped push it to the top.
NEXT: Canalys Weighs In