Continuing its marketing campaign against what it calls "bad mobile phone behavior," Microsoft Monday released the results of a survey illustrating how often people trip or walk into something while talking or texting, use their phones while on a romantic date, and even drop their phones in the toilet.
Microsoft debuted the results the day its Windows Phone 7 went on sale in the U.S. through AT&T and T-Mobile USA stores. The vendor has been touting Windows Phone 7's design as an antidote to bad behavior, saying it makes it easier to do more with fewer steps.
Recently Microsoft has been running television advertisements that depict clueless consumers using their mobile devices while oblivious to events around them.
Microsoft said it commissioned Harris Interactive to conduct the telephone phone survey "that shows how the mobile phone has infiltrated people's lives." The survey of 2,024 people age 18 and older was conducted Oct. 6-17 and Microsoft posted the results Monday.
The survey found that 72 percent of those surveyed consider bad mobile phone behavior to be one of their top 10 pet peeves, but only 18 percent admitted to engaging in such behavior themselves.
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