Leaked Docs Show Dell Peju Tablet Targets Enterprise

internal slides Dell Peju Insider

The 10.1-inch Dell Peju tablet will reportedly run Windows 7, with Windows 8 compatibility, on an Intel Core i5 processor. Storage options include 64 GB or 120 GB SSD with 4 GBs of internal memory.

Photos of the Peju are allegedly from an internal Dell document, but several publications, including PCWorld, have suggested that the leak could be a marketing ploy to create interest in the tablet. The photos show a tablet with front and rear facing cameras, 1.3 megapixel and 5 megapixel respectively, anti-glare scratch-proof Corning Gorilla Glass and multiple input options.

Touch and stylus inputs are native to the Peju, while the docking station supports Bluetooth or USB keyboards are sold separately. The dock has three USB ports, along with Mini VGA, HDMI, microSD, SIM (3G) and audio out.

Dell is looking to take on Apple in the enterprise tablet space, and the Peju looks to be the weapon of choice. In contrast to the iPad 2, the Dell Peju tablet has an abundance of ports on the docking station and full HD resolution. The Wintel setup, and a storage capacity double that of Apple's iPad 2 further differentiates the product from its rival.

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Andy Lark, Dell’s global head of marketing for large enterprises and public organizations, reportedly said in March that Apple’s iPad will fail in the enterprise space against Dell tablets.

“Apple is great if you’ve got a lot of money and live on an island,” Lark told CIO Australia in March. “It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex.”

Lark added that existing relationships in enterprise sales will benefit Dell tablet sales, while competitors must aggressively target their business.

Dell revealed plans for a 10-inch Windows 7 tablet at a press event in San Francisco in February.

The tablet was not given a name at the press event, but it was described as being designed both for end-users and IT organizations looking to integrate their existing infrastructure into a manageable, secure IT ecosystem, Steven Lalla, vice president and general manager of Dell's Commercial Client Product Group, said at the February event.

"Each product has a role in the marketplace, with the Windows 7 product, users can integrate management systems, security tools, and cloud services on to the device," Lalla said. "It's as easy to manage as any of the other Windows systems. For us, it's about bringing different form factor choice for customers."