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HP's Bradley Urges Board To Act Quickly In PC Spin-Off

By Steven Burke
September 08, 2011    11:00 AM ET

Page 3 of 4

Bradley also pledged the same strong channel commitment that has characterized HP's PSG business under his leadership will be part and parcel of a stand-alone unit.

"All of our partners should know from the past to never underestimate our willingness and ability to go to the market and win with them," he said. "Don't believe everything you are told by our competitors. We have a long history of winning together and I think we have a great future to do that together coming up. Again the team that got all these partners to where they are is the team that is going to take them to the next step in hopefully a spun-out company."

Bradley's comments come in the midst of a whistle stop tour across the country with partners and customers to address their questions related to the PSG spin-off.

Bradley this week was in Redmond, Wash., meeting with one of HP's top enterprise partners, Denali Advanced Integration, touring the company's facilities where over 25,000 HP PCs were shipped last year. What's more, he is planning on meeting more top partners over the next several weeks, as are other HP's top PSG executives including PSG Senior Vice President and General Manager Stephen DiFranco.

Majdi "Mike" Daher, the co-founder and CEO of Denali Advanced Integration, whose PSG sales are up 90 percent in the last 12 months, said he is heartened by Bradley's commitment to spinning off the PSG business as a stand-alone public company rather than selling the unit to another vendor.

"The best possible scenario for the channel is for PSG to be a stand-alone organization with Todd in charge instead of being a part of a larger organization," said Daher. "If a spin-off occurs, we can continue to go about our business as we have done in the past. But if PSG is acquired by another organization, that will create significant complications. That opens the door for PSG to be part of a company that is not channel- or partner-centric. That would be a fundamental change for partners."

HP partners have said customers would be more likely to continue to buy products from a publicly-held PSG spin-off led by Bradley than from a new company that has absorbed PSG. They said they see Bradley and DiFranco as fiery channel advocates determined to drive continued business and consumer device innovation backed up by best-in-class partner programs.

NEXT: Partners Say Customers Will Welcome A Bradley-Led HP PC Spin-Off

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