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Todd Bradley, the executive vice president of Hewlett-Packard's $40 billion Personal Systems Group (PSG), is leading the charge to spin out the PC business as a separate, publicly-held company that he would continue to run.
In the midst of a cross-country tour to talk about the benefits of a PC spin-off with partners and customers, Bradley spoke with CRN in an exclusive interview. Bradley discussed the the future of the HP PC business as well as the move by arch-rival Dell to recruit longtime HP partners. The interview came in the midst of Bradley's visit with one of HP's top PSG partners, Denali Advanced Integration of Redmond, Wash. Below are excerpts from the interview.
Talk about the Dell full-court offensive in the wake of the HP announcement. They have really come out of the gate hard and fast to grab partner and customer mind share and are really taking the HP message of end-to-end solutions and making it their own.
First, I think history speaks for itself related to many of our competitors. So what has changed in the last three weeks? Our commitment to the channel hasn't changed. Our commitment to our partners hasn't changed. Our commitment to growth hasn't changed. Our supply chain hasn't changed. I got up this morning and we are still shipping two PCs a second every day with a partner somewhere in the world, helping them understand where we are going and helping them win with their customers.
I don't think a Stephen DiFranco [PSG Senior Vice President and General Manager] has a different perspective on how to grow with the channel than he did August 1. It speaks for itself.
Six years ago, you came to HP and made PSG a standalone business separate from Imaging & Printing. At that time, Dell was number one in PCs. You made HP number one in PCs. Talk about where you see the PC business going.
Don't forget we have also quietly become the number one workstation business in the world and now number one in the United States. So the amount of focus that Jim Zafarana [HP global vice president workstations] and his team have brought to that business, really around innovation and engineering that matters to customers, has helped us move from where we were six years ago to number one.
It is not like we woke up on the morning of this [PSG] announcement and changed what we were doing. We have talked about the uqbiquity of connected products. We have talked about the consumerization of IT and how we play a significant role in that. We have talked about the fact that products really are now around the creation and consumption of content. And people have become, I think, less stringent if you will.
The CIOs of the world now want to talk about not just standards, but management tools -- how do I manage this fleet of devices that is coming into my enterprise? How do I manage all of the different smartphones, notebooks, laptops? And that is where we are moving PSG and that is where I see us being very successful with our partners who can bring those significant pieces of the portfolio to customers.
And frankly, it's probably a better opportunity than some of our partners have ever had to work with PSG and sell the portfolio of products. Look, there will be change around some of the programs. But I know our focus will always be how we grow profitably with our partners.