HP Chairman Wants PC Business Spinoff To Carry HP Name


 

Keeping the "HP" brand in whatever is done with PSG is important to partners and customers, said Rick Chernick, CEO of Camera Corner Connecting Point, a Green Bay, Wisc.-based solution provider and long-term HP partner.

There's a lot of unknowns about HP's plans for PSG, including whether it will have a separate Board of Directors or how it will be structured financially, Chernick said. But the one question that most impacts customers' buying decisions is the name, he said.

"It still has to carry the HP name, in my opinion," he said. "The customers want to see the HP name. The name change is 50 percent of the issue. What else are you going to call it?"

Ideally, PSG will remain a part of HP, Chernick said. "But HP as the name of a separate company is a good alternative. I can't imagine it as 'XYZ' company."

Kris Rogers, executive vice president of sales for PC Mall, one of HP's largest PSG partners, said the $1.36 billion solution provider, said she sees the HP brand as "invaluable" in a PSG spinoff. "I would be bummed if they don't keep it," she said.

Rogers said has not seen any material fall off in sales since HP signaled it was interested in spinning off the PC business.

"We have not experienced customers pulling back or switching to other vendors because of the PSG announcement," she said. "It doesn’t appear to have changed customer buying behavior and sales have not materially been affected. We see no reason why we will not have a solid quarter with HP PSG . Our focus is full speed ahead with PSG. It is the largest part of our HP business."

Rogers said she has been heartened by an HP Smart Buy program that was launched several weeks ago on select PSG products. That program was ratcheted up, she said, with new financial incentives. "That is a very strong go to market proposition for us," she said of the renewed Smart Buy offensive.

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