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David Doyle, vice president of Simply.ca, a Vancouver-based reseller of Apple products for the past quarter century, also believes it's important for Apple resellers to mirror Jobs' enthusiasm for his products.
"When I see one of our salespeople on the floor talking to customers with confidence and excitement, and maybe even a bit a showmanship, that to me is a Steve Jobs moment," Doyle said. "There's so much passion for the products, and a sense that the products will impact your life in a positive way."
But with Steve Jobs, it wasn't just about the products, but what the products stood for: Hawk-like, obsessive attention to detail and a lifestyle of creative and artistic expression, among other things. "Steve Jobs was a champion of that," said Marc A. Wolfe, CEO of Proactive, an Apple specialist in Oakland, N.J. "The corporate culture of Apple is embedded in the employees, from headquarters to every retail store."
While Apple fanboys' and fangirls' intense enthusiasm is viewed as fanatical in some industry circles, it's also a reflection that Apple is as much about the culture as it is about the products. According to Wolfe, this same sentiment can be readily observed in the corporate world.
"Just try to pry a Mac away from a user -- they'll fight you tooth and nail, even in the biggest corporate environments," Wolfe said. "Every day I hear users saying, 'I don't care what the corporate policy is, I want my Mac'. Why would they go against policy if it were just about a product?"
Apple reseller partners don't seem worried about the future of Apple under CEO Tim Cook -- those that CRN spoke with are confident that the company will continue to crank out innovative products and retain its unofficial title of beast of the mobile market.
At the same time, few would argue that Jobs' passing leaves Apple with a void that will never be replaced.
"Steve Jobs was a unique visionary, and his passing gives us a moment to reflect on how to keep his legacy going," said Gold. "If not for his achievements, maybe we would still have GUIs on computers, and maybe computers would still be viewed as tools for creative design. But it certainly would not have happened this quickly."
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