The end user is becoming a stronger voice in the choice of technology that meets their needs in the workspace, he said.
"End user computing is no longer just about the device but the overall experience of the end user leveraging technology to access a growing proliferation of data across a variety of form factors. They need more access to more data with a greater variety of devices to access that data and have complementary factors not replacing form factors," Rosenstein said.
As consumer and commercial technologies start to overlap, Dell does not expect to merge its product families however. The Inspiron and XPS consumer lines and Latitude and Optiplex commercial lines will remain separate, but features of each likely will bleed into the other, Rosenstein said.
"We definitely believe there's a lot of strength in the brands we have and the ability to deliver against a brand promise tailored to consumers vs. midsize and large customers. But where the strengthening voice of the end user is being seen is the increased influence in a lot of the design innovation we're bringing to the consumer brand," Rosenstein said. "There might be a place for XPS notebooks for certain types of work and users within certain environments. We've made XPS notebooks more appealing to wrap around commercial opportunities. But you'll still see Latitude notebooks where we invest most strongly in manageability and secure computing."
Kristin Bent contributed to this article.