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"We're bringing designs out that deliberately push the line between the consumer and business user," said John Solomon, who last month was named head of the Americas division of HP's PPS division. "We want to amplify their ability to be creative."
Ultrabooks were the stars of the show at HP's Global Influencers Summit, but the vendor also is giving its regular business notebooks a refresh.
The new EliteBook 2170p features an 11.6-inch display and is HP's first to weigh less than 3 pounds; the EliteBook 2570p features a 12.5-inch high-definition display, optical drive and wireless broadband support; and the EliteBook 8470p and 8570p come with 14- or 15.6-inch displays and support a specially designed extended battery that runs for up to 36 hours.
HP's EliteBook 2170p and HP EliteBook 2570p are slated for launch in the U.S. on June 22 and start at $999 and $1,099, respectively. The HP EliteBook 8470p and 8570p will be available June 4 and start at $899.
HP also unveiled new models in its ProBook line of notebook PCs. The b-series ProBook 6470b and 6570b models are coming June 4 and are priced starting at $769. These models come with a 14-inch or 15.6-inch display, Intel vPro and an aluminum casing designed for the rigors of business travel.
HP began doing business in China in 1985, and today has R&D and manufacturing facilities in the country. Given China's emergence as a top global market for both PCs and printers, HP feels well positioned here, as was obvious during the keynote.
"If you don't have killer products, you can’t play the game," said Mouton, referring to the quality and differentiation HP builds into its PCs.