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As the PC market continues to gravitate toward thin and light, Reynolds said Lenovo projects about 40 percent of its overall notebook lineup to be Ultrabooks by 2013. Hybrid models, such as convertible tablets, will also grow in numbers.
Reynolds said Lenovo channel partners stand to benefit from the company’s increasingly diverse PC lineup. It arms them with the ability to differentiate themselves and the hardware that they’re selling -- as long as they can speak to the unique benefits Ultrabooks bring to the table.
"I think the channel partner needs to up skill and educate themselves around Ultrabooks and the differences and the benefits those Ultrabooks bring over what would be a traditional, mainstream PC," he told CRN. "So you need to, as a channel partner, be able to sell the value and sell the differences and know those key differences and the benefits that they will deliver to maybe a small business or an end customer, because people are willing to pay for that. But you need to be able to tell them and explain it."