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Lenovo's North American channel has grown 200 percent over the last four years to nearly 24,000 partners. Much of this growth Frey attributed to Lenovo's increased brand recognition; partners and consumers alike now view the company as a stand-alone PC company, rather than just the IBM spin-off some viewed it as back in 2004.
He also attributed growth to Lenovo's robust partner programs, such as its SMB Partner Advantage program, which rewards cash prizes to VAR sales reps selling into small- and medium-sized clients.
Frey said he has no intentions of slowing Lenovo's North American channel growth any time soon. At least not until there is any more share of the SMB market to be had.
"I expect the business partner community to drive SMB for me, and I have less than 10 percent share in the SMB market in North America," Frey told CRN. "Until somebody can show me a mathematical equation that says I have 30 percent share in SMB [and tells me I] need to stop, I'll stop. But right now, I don’t have that problem, so the message to the partner community is if you want to be part of success and be part of the Lenovo community, we would love to have you."