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The internet giant also took the wraps off its new Kindle Paperwhite, a made-over version of the original Kindle Touch that delivers a front-lit display so users can read more easily in the dark. Bezos said the display on the new device has 212 pixels, or nearly 62 percent more than the first-generation Kindle Touch.
The Paperwhite is also slightly lighter than its original Touch but weighs in the same at 7.5 ounces.
The Kindle Paperwhite will be available in October for $119, and it appears to be Amazon's answer to Barnes & Noble's Nook Simple Touch with GlowLight e-reader. A 3G-ready version of the Kindle Paperwhite was also introduced, which will sell for $179.
Despite the new Kindle Paperwhite and Kindle Fire HD models taking center stage, Amazon's original Kindle e-reader received a slight makeover, as well. A new version was introduced that has a slightly better screen resolution and a price tag that has been slashed from $79 to $69.