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Q&A: HP's Bradley Talks Tablet, Apple, Microsoft

By Steven Burke
September 14, 2012    5:44 PM ET

Page 4 of 4

Are tablet sales eating into notebook sales?

Clearly, there is a suite of products that are all competing for same share of wallet, and we are in a very, very tight economy.

A lot of partners know you and feel like you are an advocate [for them]. With all of the controversy of the [former HP CEO Leo] Apotheker era, there was some question about whether you would stay with the company. How do you feel now, and what is your commitment to partners?

I think, to be frank, my actions speak louder than whatever words you are going to print. The products and programs, the things we are doing and I am doing to lead this business and to work with our partners all over the world to grow it speaks for itself.

It seems like you have done more work than ever before with the channel on this specific tablet product than anything I have ever heard of in terms of getting partners ready for the launch. Is that true?

Not since I have been here.

Is Windows 8 going to be that big a differentiator for HP?

Microsoft is going to put a ton of advertising behind this, which is good for us and good for the industry overall. I am just starting to use it now. It brings a lot of innovation into the PC space. I think it is going to create a lot of excitement. I think it is going to be much more of a consumer SMB play.

There are not a lot of enterprises ready to convert. I am sure some will over time. Enterprises seem to do this on their own productivity schedules as opposed to launch dates.

What did you think of Windows 8 as a tablet operating system? Are your engineers happy with it?

They are very happy with it from a tablet perspective. That is why it is going to be such an important launch for us.

Look, we have got all these things converging at the same time, so our ability to communicate clearly and crisply with our partners is huge. From a competitive standpoint, we are showing a bigger commitment [to them] than any [vendor].

When you started at HP, the PC business was a mess. And, you put the focus on products and making HP cool again. You built that up, and now it seems like things got blown up. Do you view this as back to the future? What is the last chapter?

We are a long way from writing the last chapter. I think the next chapter, not just around mobility, is clearly going to again be defined by phenomenal products that are connected. A phenomenal focus on both product and business innovation to make sure we can get these products into the marketplace. Don't forget this is the only serviceable tablet there is. It is serviceable and expandable. It allows partners to really focus on very specific verticals and vertical customers.

PUBLISHED SEPT. 14, 2012

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