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Is HP committed to being number one in tablets?
First off we have built a phenomenal tablet product that is expandable and frankly its gives us the ability to think of further vertical uses for these tablets. It is the only tablet on the market that is serviceable. So, you can open it from a service perspective.
Our objectives around share are always the result of doing things exceptionally well: great products, great support, great value. And, I think share is a result of doing those things.
So, I think our partners understand that. Our partners understand the value we are going to bring into the marketplace, and they are psyched up to go [make it happen].
We are not going to expend any time or minimal time, if any time, on the consumer side of this right now.
What are the differentiators of your tablet versus the Apple iPad?
I think the big thing is serviceability: clearly, Windows 8 and the security improvements that it is going to provide to customers [and] the easy access to the application world that they work in in the enterprise. So I think our focus on building on our heritage of providing great products to the enterprise is what this is all about.
Talk about the importance for the channel to have a business product for the channel. These guys are dying out there [to get a business focused tablet].
I totally agree. I think not only is the product important but our willingness to work aggressively with the channel, unlike most of our competitors, to sell this product is important.
HP's channel legacy is a huge differentiator versus Apple. Talk about how important that is and what you are doing as a channel advocate with the seeding and channel program to make sure that partners are going to be able to make margin and develop solutions around an HP tablet.
I think between the product that we have developed, the serviceability of it, the ability for partners to make money with us on this tablet is just significant. So, compared to any of the other people in the marketplace, no one has a better focus on the enterprise than HP. The combination of an HP Windows 8 tablet gives enterprises the security that they want for their behind-the-firewall applications. Behind the firewall is critical information that we all want safe and secure from a tablet perspective.
Talk about the difference between your tablet and Microsoft Surface.
First and foremost, we are focused on selling our product through the channel. I think the message from Microsoft was if you want to sell Surface, go to a store and buy one. Why don't we start with the fundamentals [like selling the product through the channel]?
Talk about the channel sales offensive and the seeding you are doing to put product into the hands of partners.
Obviously, we are kind of re-establishing the category after the Aug.18, 2011, changes that were made. So, I don't know if we are overcompensating or just re-evaluating how we market and go to market with new products. So, you are seeing very large seed programs [to get the Tablets in the hands of partners], because in essence it will be a driven for business product.
NEXT: Working With Partners To Drive Tablet Sales
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