Page 2 of 2
Apple's expected market dominance is expected to continue in the tablet arena too, according to the Raymond James study. While 28 percent of respondents said they currently own an iPad (compared with 7.3 percent owning an Android tablet, 9.9 percent owning a Kindle Fire and less than 5 percent owning another tablet), another 39 percent said their future intention was to own an iPad, compared to 13.7 percent for Android and 8.4 percent for Kindle Fire.
"Apple's brand power shows no signs of abating and like the demand for the iPhone 5 we have seen already, consumer interest in the expected iPad Mini appears to be very strong," McCourt wrote. "A strong ecosystem seems to have become even more important over the last year as Research In Motion's BlackBerry smartphones and PlayBook tablet are quickly descending into irrelevance in the eyes of consumers.
"Considering BB10 for BlackBerry will not arrive until after the holiday season in first quarter 2013, the oft-delayed move to the new platform might prove to be fatal. Similarly, despite great hardware and critically applauded Windows 8 and Windows Phone 8 software from Microsoft, both Nokia, in smartphones, and Microsoft in smartphones and tablets are struggling to gain attention with the U.S. consumer."