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HP, in the run-up to the TouchPad launch, pitched the tablet as appropriate for both businesses and consumers. In the end, it ended up appealing to neither group. This time around, HP is selling its enterprise tablet with a Windows device, so the results may be different. With the ElitePad 900 not hitting the market until January, HP has plenty of time to relay its story to the channel.
Travis Fisher, executive vice president at Inacom Information Systems, a Salisbury, Md.-based HP partner, sees the ElitePad 900 as HP's attempt to adjust to the challenges IT organizations are facing in a BYOD world.
"HP either has to fight the tide of BYOD by getting adoption from the top down, or they need to be cool enough to create demand from the bottom up," Fisher told CRN. "That's a really tough fight, either way you look at it."