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Lenovo's new convertibles will go head-to-head with a slew of other hybrid PCs expected to make their debut with the release of Windows 8, including Dell's XPS Duo 12 and Microsoft's own Surface tablet. But, Hortensius said that Lenovo will be able to set itself apart from other OEMs in that it's offering an entire portfolio, or "family," of Windows 8 convertible designs, rather than just one or a small handful of devices.
"What I think really sets us apart from HP and Dell and others in this announcement is the family approach. It’s not just that we have a device -- it's that we have a family of devices," Hortensius said.
"We really pioneered this idea of convertible products that can flip from one product to another in terms of what we demonstrated a long time ago with our removable tablets," he continued. "So we think that kind of innovation and leadership around these styles and designs ... is very important and something that sets us apart."