Page 2 of 2
While Apple tries its hand at the 7-inch tablet market, it's aiming to maintain its dominance in the full-sized tablet space with its new fourth-generation iPad.
"We were already so far ahead of the competition," Apple's Schiller told the crowd, showing off the new fourth-generation iPad. "[Now] I can't even see them in the rear view mirror."
Essentially an updated version of the same third-generation tablet Apple debuted in March, the fourth-generation iPad has the same industry-leading Retina display and comes in the same 9.7-inch design.
That said, the new tablet nearly doubles the performance of its predecessor with a next-generation A6X processor that delivers what Apple claims is twice the CPU and graphics performance seen with the A5X model. It also includes twice the Wi-Fi performance of prior-generation iPads, as well as support for 4G LTE networks, a feature that was widely expected but not delivered with Apple's third-generation tablet introduced earlier this year.
Both the new iPad mini and fourth-generation iPad come include the new Lightning dock connector that Apple debuted with the iPhone 5.
The fourth-generation iPad with Wi-Fi will also be available on Nov. 2, starting at $499 for the 16-GB version, $599 for the 32-GB version and $699 (U.S.) for the 64-GB version. Models with both cellular and Wi-Fi support will start at of $629.
In addition to the two new iPads, Apple introduced a new 13-inch MacBook Pro with Retina display starting at $1,699, along with a new thinner and lighter iMac all-in-one desktop starting at $1,299.