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Webalo's partner program, according to Price, offers solution providers a number of benefits. For starters, because both Webalo's cloud- and appliance-based solutions are offered on a subscription-based basis, they offer recurring revenue streams for partners.
"From a partner perspective, what we have done is we've enabled a very simple process for the channel to become Webalo partners. They can sign up right online to be a partner … all the terms are there," Price said. "This partner program gives them a unique partner code that enables them then to apply to that code to their customers and receive their revenue share whenever their customers order, or they order, on behalf of their customers."
What’s more, partners have an opportunity to wrap their own services and training offerings around the Webalo products to reel in additional revenue.
"They can do the Webalo configurations, they can do the Webalo implementation and training… they can host the Webalo appliance service in a managed services-type of setting for their customers," Price said. "There are a lot of other things they can wrap around it to generate revenue."
Lastly, Price emphasized one other benefit for partners: growing demand for Webalo's products. As the BYOD trend continues to pick up pace, Price is confident that customers are seeking out tools like Webalo's that can transform a smartphone or tablet into a truly enterprise-ready device.
"Typically -- we know this from our interactions with the channel -- if you are in the top 2, 3, 4 percent of companies, you've got those operational mobility applications, and maybe you're going to put together a large-scale IT project to build them," Price told CRN. "But beneath that, both in those large companies and across all other types of companies that simply don't have those resources, there's a demand for something a lot simpler."
Webalo's partner program is still in its infancy, with six solution providers on board, but Price said he is looking to grow that number moving forward. Webalo customers today include Volkswagen, Wells Fargo and the U.K.'s National Health Services organization.
PUBLISHED NOV. 1, 2012
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