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ISEC7's Brandt said customers have already started requesting new apps for the upcoming BlackBerry 10 platform, and that development at ISEC7 is already in full swing.
"We started [about] four months ago, with development for the BlackBerry 10 platform," Brandt said. "We have a couple of enterprise apps where our customers expect us to have these ready for the launch of BlackBerry 10."
Another aim of the event was to help enterprise developers start porting existing applications from prior BlackBerry platforms, such as BlackBerry 7, over to the new BlackBerry 10 platform. RIM's Ostrowski said the company is enabling its developers to do this with WebWorks, a development tool that leverages HTML 5 and lets developers write an application once and deploy it to BlackBerry 10, earlier BlackBerry platforms and even BlackBerry PlayBook, RIM's tablet-specific OS.
"The idea is that you can write your application, compile it with our WebWorks tool, and then it runs and acts as if it's a native application on any [BlackBerry] device," Ostrowski said.
Some of the most popular enterprise apps that run on BlackBerry platforms today are workflow-related, such as travel and expense approval applications, along with those tied to field services management, Ostrowski said.
Brandt said it was "too early to tell" how many of his existing BlackBerry customers will transition to BlackBerry 10 in January, but that customer requests have been steadily trickling in. "Even in just the last couple of months, there's been really high interest," Brandt said.
In addition to building a robust ecosystem of enterprise apps for the BlackBerry 10 launch next month, RIM is also targeting its bread-and-butter enterprise market through BlackBerry Balance, a new feature that allows users to host personal information separately from corporate information on their BlackBerry devices.
The solution is targeted specifically at BYOD environments because it lets IT teams monitor a user's corporate data without having to touch their personal files. It also allows administrators to wipe corporate information from a user's BlackBerry if the device is lost or stolen while keeping their personal data intact.
NEXT: RIM Rolls Out Enterprise-Specific App World Storefront, BlackBerry World For Work
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