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RIM's Ostrowski explained that the company is also rolling out an enterprise-specific version of its BlackBerry App World storefront, called BlackBerry World for Work, so enterprise developers have a dedicated space to push out and manage authorized apps. Users can log into the storefront while in their work profile in BlackBerry Balance to see which applications have been approved for their use.
"By giving [users] the common user interface of BlackBerry World for Work, they now have an app that runs on their devices and can see all the enterprise applications that have either been pushed down to their device, or they can go through and download whichever ones are optional."
Ostrowski said he's confident RIM's enterprise developer community, coupled with the new BlackBerry Balance feature, will make BlackBerry 10 the de facto mobile platform for businesses.
"The legacy of BlackBerry, it's always been focused on the enterprise from day one. When we went down the path of developer relations and developer events, a lot of that started out focused on consumers because of the trends of the market," Ostrowski told CRN. "Now we are shifting back and doing a parallel approach where we need ... to focus on the consumer applications to make our devices more desirable, yet, on my side, we need to make sure the enterprise is taken care of, as well."
ISEC7's Brandt, who also develops applications for Google's Android and iOS, said BlackBerry 10 is poised to deliver everything users expect from a modern mobile operating system. He also said he looks forward to continuing to work with RIM, which has always been a big advocate for his work in the enterprise space.
"If you compare Apple to BlackBerry, for example, Apple is a very closed-off community. It's very hard to get to internal resources," Brandt said. "The RIM team is working with their customers and their partners in the enterprise area, so that's really a big advantage for us."
PUBLISHED DEC. 12, 2012
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