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HP Strategist: PC Business Not For Sale

By Steven Burke
January 09, 2013    4:59 PM ET

Page 2 of 2

HP first raised the possibility that it could sell off its PC business in August 2011 when it announced that its board of directors had "authorized the evaluation of strategic alternatives for its Personal Systems Group (PSG), including the exploration of the separation of its PC business into a separate company through a spin-off or other transaction."

In October 2011, after only a month at the helm, HP's Whitman killed the plan to explore a PC business sale or spinoff. In fact, HP issued a statement at the time that its board of directors is "confident that PSG [Personal Systems Group] can drive profitable growth as part of the larger entity and accelerate solutions from other parts of HP’s business."

HP's Ali, for his part, said the technology innovation that the Printing and Personal Systems Group is providing the company is critical to an HP turnaround. He pointed to products like HP's new ElitePad 900 Windows 8 tablet, which is slated to ship Jan. 21, and its OfficeJet Pro X series printers, which are slated to launch in the spring.

As for the ElitePad, Ali said it is the industry's first no-compromise business tablet. "It tackles a market that really isn't well served today," he said. "You have a consumer product that is trying to wedge itself in here."

As for the OfficeJet Pro X series, which is aimed at providing laser jet printing quality at half the cost, Ali said that "to be able to run ink at 65 pages per minute and have it come out bright and at 50-percent reduction in cost -- that is huge innovation."

Summing up HP's strategy in one word, Ali said: "Innovation." He said "HP Invent" is back and the company is investing in revolutionary research and development initiatives as part of its drive to restore its position as a technology leader.

"In 1939, [HP founders William] Hewlett and [David] Packard built this audio oscillator, and they sold it to Disney, and it was used to make the movie Fantasia," said Ali. "There was no other audio oscillator on the planet quite like it to get the quality that was required for Fantasia. It was that kind of product innovation that created HP. And, it is that kind of product innovation that we need to build upon to take HP to the next level."

PUBLISHED JAN. 9, 2013

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