CES 2013: Samsung Spotlights New Exynos Chip, Bendable Displays, Bill Clinton


 

Bill Clinton CES 2013

 

 

 

Samsung Wednesday added to the flood of new products it's already unveiled at this year's International Consumer Electronics Show, taking the wraps of its latest Exynos processor, along with a new display technology that allows users to bend and fold their smartphones.

The new products were introduced during Samsung's CES keynote address Wednesday morning in Las Vegas, led by Dr. Stephen Woo, president of Samsung's Device Solutions Division. The address also included an appearance by former U.S. president Bill Clinton, who discussed some of the ways technology is advancing the Clinton Global Initiative.

Samsung's Woo kicked off his address by introducing the new Exynos 5 Octa processor for high-end smartphones and tablets. The new processor is the world's first mobile chip to be based on ARM's big.LITTLE architecture, a distinction Woo said allows it to significantly increase the processing power of mobile devices, without compromising efficiency.

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"It's an architecture that gives you all the power you want to run intensive apps, but is smart enough to conserve energy when running more basic tasks," Woo said. "Ultimately, we are saving energy and prolonging battery life."

ARM's big.LITTLE architecture works by letting the Exynos 5 Octa designate certain processing tasks to its eight different cores, based on the levels of performance those tasks demand. Compute-intensive tasks like video streaming will be handled by the four higher-end, or "big," ARM Cortex-A15 cores, while lighter workloads will be handled by four lower-end, or "small," ARM Cortex-A7 cores.

Woo said the big.LITTLE architecture allows the Exynos 5 Octa to offer maximum performance and up to 70 percent higher energy efficiency compared the previous generation quad-core Exynos.

Meanwhile, Woo also showcased a flexible, next-generation display technology that will allow users to bend and fold their mobile devices. The announcement, which gave way to a chorus of gasps from attendees, was short on availability details but was accompanied by device prototypes that included the new technology, dubbed "YUOM." One of the reference designs also included a curved display that let text and images wrap around it sides.

These new displays, which are constructed from thin and flexible plastic instead of glass, are said by Samsung to be virtually "unbreakable."

"We are on the brink of extraordinary," Woo told the crowd. "Things that were previously impossible are happening today."

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