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To capitalize on the new OS, RIM also introduced two new BB10-based devices: the BlackBerry Z10, which features a 4.2-inch touch screen, and the BlackBerry Q10, which comes with a physical QWERTY keyboard in the tradition of classic BlackBerry devices but also a larger, 3.1-inch screen. Heins told the audience that the company was aware a large portion of the BlackBerry customer base prefers physical keyboards and said the company has no plans to leave them out of the BB10 party.
Both new BB10 smartphones come with a 1.5-GHz, dual-core processor, 2 GB of RAM and 16 GB of internal storage, as well as an expandable memory car slot. The BlackBerry Z10 is expected to launch in March, with the BlackBerry Q10 to follow in April.
The introduction of BlackBerry 10 was only one part of the company's makeover this week; during the launch event, RIM officially changed its name to BlackBerry. The company said the change was made to consolidate the company's global identity around its most popular brand.
Heins talked about the drastic changes at the company since he took over approximately one year ago. "We have definitely been on a journey of transformation," he said, and not just for the company but for the entire mobile computing market.
"Today is not the finish line," Heins said. "It's the starting line."