HP Unleashes All In One Commercial PC Offensive


HP also unveiled HP ProOne business AIO systems, including an HP ProOne 600 G1 powered by 4th generation Intel Core processors with prices starting at $999. That system comes with an optional integrated Windows 8 NFC (Near Field Communications) file-sharing software.

Rick Chernick, the CEO of Camera Corner Connecting Point, a Green Bay, Wis.-based HP partner, said he sees the pace of innovation in HP personal systems and printer business accelerating. He credits HP Executive Vice President Printing and Personal Systems Todd Bradley with driving faster development times with the HP research and development team. "We are seeing faster speed to market with innovation that used to take two or three years being done in 12 to 18 months," said Chernick.

In the commercial desktop market, HP launched an HP EliteDesk 800 G1 line with either Windows 7 or Windows 8 priced starting at $815 and an HP ProDesk 600 GI series priced starting at $760.

The commercial desktop market has remained stable for the last three years with about 90 million units shipped even with the explosion of tablet and smartphone devices, said Everett.

"From the HP standpoint, this is a very important business for us," he said. "We currently have No. 1 worldwide market share. The TAM [Total Addressable Market] is larger than notebooks. There is still significant demand for desktops."

The commercial desktops remain popular because of the "low total cost of ownership with the lowest price and longest lifespan of all devices, highest performance, customer flexibility and security," said Everett.

Many customers prefer desktop systems because of the rate at which mobile devices are lost or stolen, said Everett. "You have never heard of anyone that has lost a desktop in the back of a cab," he said. "These systems are less likely to be stolen or broken. And there is a segment of the market that believes there is better security connected to the network. You have a fixed network cable to the network, which they see as better privacy of their data compared to cloud-based [mobile devices]."

Page Murray, vice president of worldwide channel marketing, global marketing, marketing shared services for HP, said he is anxious for partners and customers to get their hands on the new AIO and desktop systems at Discover. In some cases, he said, HP faces a "perception" issue with some partners not familiar with innovative new AIO/PC systems. "The most important thing for me at Discover is to have people there get their hands on the products," he said. "Once they get their hands on the products, everything else will flow from there. They will be amazed."

PUBLISHED ON JUNE 10, 2013