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Dell OEM has partnered with businesses in over 40 verticals including healthcare, retail, industrial and telecommunications. Most recently, Dell OEM has also partnered with Duluth, Ga.-based healthcare technology firm SoloHealth, on a health and wellness kiosk, and Airbus, an aircraft manufacturing subsidiary of European aerospace company EADS, on an electronic flight bag service.
Brian Toomey, senior director of sales and marketing for Arrow Electronics OEM computing solutions, said Arrow Electronics operates on an outsource business model for OEMs and has been involved on the inventory management level of the Dell OEM/PRC partnership.
"All of us are specializing in specific vertical markets. Dell is strong in the healthcare field, industrial computing, data center, and is jumping into the telecom space and will be very successful there too," Toomey said.
Toomey said looking at the year pipeline for solutions created for a very specific group of end users, like the Latitude 10 tablets with Accent 1000, is imperative.
"In healthcare and a lot of other fields, mobility is becoming a big factor in all the areas we are touching these days. Our people are out there dealing with these types of innovative companies. We have an opportunity to help guide our customers as far as what is coming down the pipe the next 5 years," Toomey said.
Dell's Mullen said, "The trick is not selling the first tablet, it's about managing the product life cycle." Managing the product life cycle and assisting customers at looking into the future of innovation helps to ensure specialized products last longer, a common need for more targeted end users, according to Mullen and Toomey.
The Latitude 10 with Accent 1000 could be seen as one product with the added benefit of carrying deeper rewards for companies involved with producing and deploying the solution: knowing the end user will experience giant leaps in his or her quality of life.
"[PRC's] software is something that doesn't seem intuitive at first to a neuro-typical person, but to the mind of an autistic person, it makes sense. My son latched onto it. The whole thing has been a life saver," Mast said.