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"Somehow, they have to try to [make] BlackBerry [appealing] to a younger market. You don't find BlackBerrys in the hands of 20-year-olds. They need to somehow make BlackBerry cool again," Wieser said. Wieser added that he had been looking forward to the BlackBerry 10 line for a long time, noting the company took too long to release it.
"The devices may be great, but they are about a year or two too late. I don't understand why they dragged their feet so long," Wieser said.
"Unfortunately, I think BlackBerry has lost a lot of its users who are attracted to jazzier devices. I don't know if they will be able to get them back," Sood said.
On the enterprise side, Wieser remembers a day when BlackBerry provided its partners with more marketing incentives and programs that included large events, attracting scores of resellers and solution providers.
"I think they lost a lot of people when they got rid of those programs," Wieser said. "I would love to see them reinstate some kind of loyalty program to their dealers and resellers."
According to a BlackBerry report, it shipped 6.8 million handsets the first quarter of the 2014 fiscal year, an $84 million loss on handsets alone. In addition, the company waved goodbye to 4 million subscribers, bringing the final subscriber total to 72 million. Although BlackBerry totaled $3.1 billion in sales, it still suffered a dip of 13 cents per market share.
BlackBerry's newest smartphone, the Q10, was released only two weeks prior to the company releasing its first-quarter statistics, giving it little time to affect BlackBerry sales for the first quarter. BlackBerry did not return requests for comments at press time.