Apple Shakes Up Smartphone Market With iPhone 5S, Cheaper iPhone 5C

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The iPhone 5S also includes a new 8-megapixel iSight camera, which, when coupled with the new Camera app in iOS 7, provides up to two-times faster auto-focus, faster photo capture, and automatic image and video stabilization, Apple said. A new Facetime HD camera, and Burst and Slo-Mo modes, are also included.

The iPhone 5S, which Apple Senior Vice President of Worldwide Marketing Phil Schiller referred to as "perhaps the most forward thinking phone anyone has ever made," features Apple's 4-inch Retina display, and comes in either silver, gold or grey. As for battery life, it offers 10 hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and LTE networks, and up to 8 hours on 3G networks.

In addition to the iPhone 5S, Apple unveiled the aggressively priced iPhone 5C, which, feature-wise, is on par with the prior-generation iPhone 5. It runs Apple's A6 chip, has a 4-inch Retina display, and an 8-megapixel iSight camera.

What really sets the iPhone 5C apart -- in addition to its price tag -- is its design. The phone is encased in what Apple called a "hard-coated polycarbonate body," or, basically, a really strong piece of plastic, that is then reinforced with a steel frame. The frame itself actually doubles as the phone's antennae, Apple said.

The iPhone 5C will be available in five colors, including blue, green, pink, yellow and white.

At launch, both the iPhone 5S and iPhone 5C will run iOS 7, Apple's newest mobile software. The operating system features a reavmped user interface that replaces the usual bubbly textures and patterned backgrounds on iOS interfaces with a flatter, cleaner design. Apple said the new user interface, which also features motion tracking, will make the iPhone's display look bigger

In addition, to its new look, iOS 7 comes with new features like Control Center, which allows users to view all notifications in the Lock screen with a single swipe. The interface also lets users access Wi-Fi, Bluetooth and Airplane Mode settings as well as brightness and volume controls.

One of the major features of iOS 7 is multitasking; a new API allows developers to enable apps to multitask in the background. What's more, users can access preview screens of apps that are open by tapping the home button twice. The software even studies when users access certain apps so that the OS can have them updated and ready to launch before users click on them.

iOS 7 will also support iWork, a business-flavored productivity app including mobile versions of Apple's Keynote and word processing program Pages.


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