Partners: Apple Victory Will Not Hurt Samsung Smartphone Sales


Michael Wieser, chief mobility officer of New York City-based solution provider and mobile consultant Breakthrough Technologies, said, "It doesn't seem punitive enough that it's going to stop Samsung. They have a lot of momentum on their side."

"Everybody has had this big fear that, without Steve Jobs on board, Apple would lose the war on innovation that they've been in. People's fears have been realized because anything that Apple comes out with is just a slightly different version of what they've already been doing," Wieser said.

In September, Apple saw an immediate, smashing success with the simultaneous release of its iPhone 5S and 5C, selling a record 9 million units in a short three days. The two models were the first handsets Apple brought to market since its release of the iPhone 5, an entire year prior.

Samsung has taken the opposite approach. Instead of hyping up one new device a year, it consistently rolls out mobile devices in sets of two or three on a regular basis.

According to IDC, at the close of the third quarter, "Samsung easily maintained its leadership position, shipping more units than [vendors Apple, Huawei, Lenovo and LG] combined." IDC's report went on to peg the popularity of the "company's long line of mass-market smartphones" as the primary force that "helped fuel volumes to reach a new record level," in addition to the quick adoption of the Galaxy S4, Galaxy S III and Galaxy Note products.

"I can definitely see [Samsung's] margin growing going forward because Apple pretty much has all their eggs in one basket," Wieser said. "By putting out a diverse set of different products, I think [Samsung] will continue to gain market share. Apple has a series of gigantic wins year after year, but who is going to be interested in the next new iPhone if it's barely different than the last?"

Even with Samsung's size, Tech Superpowers' Oh called the jury award "no small amount of money" that amounts to a victory for Apple in the public -perception war against Samsung.

Oh said he gives Samsung credit for slowing Apple's market momentum in the smartphone and tablet marketplace.

"Samsung has definitely slowed down the Apple machine," he said. "They deserve as much credit for that as they do for dominating the Android marketplace. In my mind, there was always going to be another platform that would be a good competitor to iOS, but I always thought if Android was going to succeed it was going to be on the shoulders of a dozen manufacturers not just one. Samsung has done it on its own!"

PUBLISHED NOV. 21, 2013