Dell Takes Aim At Education Market With Chromebook 11


Having an eight-hour battery is also a big deal, Cumulus Global's Falcon said, as that means students will usually not have to bring chargers to school.

"Dell is benefiting from being a little late to the game," he said.

Paul Clifford, president of Davenport Group, a St. Paul-based solution provider and long-time Dell partner, said his company had a chance to preview the Dell Chromebook 11 a week before Dell World.

"I think Dell has a winner with this one," Clifford said.

The Dell Chromebook is obviously geared for the education market, an area that Davenport Group has targeted for growth, Clifford said.

"What's interesting here is, I see it as a way to supplement what's already out there, and not take away from the current market," he said. "With its price point of around $300, you're looking at a way to put these in the hands of schools that might not otherwise be able to use the technology."

For Dell and its partners, the Dell Chromebook 11 is an opportunity to take advantage of the huge presence Dell already has in the education market, Dell's Phillips said.

"Six of 10 classrooms in the U.S. have some kind of Dell technology," he said.

Dell's education sales are mainly done direct, but Dell has strong channel sales, which are growing at least as fast as education sales as a whole, Phillips said.

The Dell Chromebook 11 with a 4-GB memory configuration is expected to ship in mid January, followed one to two months later by the 2-GB memory version, Phillips said. Both are expected to list for under $300, he said.

PUBLISHED DEC. 12, 2013