HP Launches Enterprise Mobile Software Partner Program

Hewlett-Packard is upping its partner software game with the launch of a new program for its HP Anywhere and HP Access Catalog enterprise mobile software products.

The new HP Anywhere Partner Program provides partners with enterprise mobility software resources,including training, certifications, and HP sales and marketing tools.

Jon Furner, CEO of Results Positive, a Phoenix-based HP platinum enterprise partner that has been recognized for delivering innovative mobile solutions, said his company expects to see HP mobility software sales and services grow from 20 percent to 30 percent this year as a result of the HP Anywhere partnership. He said HP's outstanding software products along with Results Positive services and development efforts are delivering a big, competitive advantage and high customer satisfaction.

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"We are seen as a leader in mobile services as a result of the HP partnership," he said. "That's our key differentiator."

HP's Anywhere product provides best-in-class cross-platform development, mobile testing and access catalog, said Furner.

HP's recent acquisition of Shunra, which enables mobile software testing on 3G and 4G networks, is also a big differentiator, said Furner. "That's a really big deal in the mobile space," he said. "This is the leading tool for testing performance across a carrier network before you release it. People often forget that when you add twice as many users on a network what the performance will look like. That is key. If you don't have a sexy UI [user interface] and the app is not performing, people are going to stop using your app."

Avnet Technology Solutions, a $10.36 billion technology distributor partnering with HP on a number of enterprise solutions, also is teaming with HP on the HP Anywhere program.

Genefa Murphy, senior director of go to market strategy, Enterprise Mobility, HP Software Group, said the new program is a breakout opportunity for partners with proven enterprise mobility expertise to capture an astronomical market opportunity.

NEXT: A Huge Opportunity For Partners

"This is a huge opportunity for partners," said Murphy. "We want to help partners grow their enterprise mobility practice and accelerate their ability to take advantage of the mobile customer revolution."

One of the big benefits of the program training is aimed at developing best-in-class enterprise software mobility professionals, said Murphy.

Up until now, a highly specialized group of five mobility partners have teamed with HP, said Murphy. The goal is to go from that proof of concept to a group of 10 partners by the end of the year, she said.

"We want to build up the expertise of our mobility partner ecosystem and drive thought leadership in this market for them and HP," said Murphy. "This is a great, new revenue stream for partners."

HP already has staked out the high ground in the enterprise mobility software mobile device management market (MDM) with a product set aimed at solving the most complex Fortune 100 MDM pain points.

"If you really want a flexible BYOD policy, you have to think outside the device," said Murphy. "That is just one element in the story. We focus on managing the applications and content versus just managing the devices. If you want to advance your mobile journey you have to think outside the device, and think about user applications and the data."

HP also is opening the door for partners to become part of an AppFirst program aimed at allowing Mobility software development and operations (DevOps) professionals to take advantage of HP cloud-based development tools.

By the end of the year, HP also is aiming to build out a Partner Marketplace with a wide range of enterprise mobility software and services that can be sold by HP and its partners, said Murphy.

PUBLISHED APRIL 8, 2014