CRN Exclusive: Mobify, Astound Commerce Partnership Points To Mobile Retail Channel Opportunities

Mobify, a mobile customer engagement platform provider, and cross-platform e-commerce provider Astound Commerce inked a deal Monday to help retailers further leverage the mobile channel.

The partnership points to new opportunities for solution providers around mobile engagement platforms in the retail sector.

’This partnership with Mobify comes as we have seen mobility become more important and relevant as a main source of e-commerce influence,’ Igor Gorin, CEO of Astound Commerce, told CRN. ’This space has been evolving, and many companies and players need a complete solution that Astound can provide.’

Astound Commerce, San Francisco, will provide strategy, technologies and interactive marketing services for Mobify’s customer engagement platform.

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Mobify, Vancouver, B.C., said its customer engagement platform combines the latest technologies for mobile Web and native applications, push messaging and location-based marketing aimed at facilitating retailers’ real-time interactions with mobile customers.

Astound Commerce, which provides customer global e-commerce strategies for brands, also resells major commerce platforms, including IBM Websphere and Demandware. The company currently works with brands such as Adidas, Under Armour and Jimmy Chou.

"Astound has a long history of selecting technology platforms that are purpose-built for the most important e-commerce opportunities facing retail and then delivering the very best custom development and services integration,’ said Mobify CEO Igor Faletski. ’We're very pleased to be working together to help customers as they restructure around mobile first … to reach more customers in ways they never have before."

The retail segment has been steadily evolving as companies look to improve their engagement with customers through mobile platforms.

While retailers utilize popular e-commerce technology from big-name vendors, like IBM, SAP and Oracle, many have yet to take advantage of mobile services so that customers can research items, find stores carrying items, and discover promotions.

Gorin said that the mobile evolution the retail segment is undergoing means that solution providers will have big opportunities to provide customized solutions, including interactive marketing services and strategy consultations, for both large enterprise retailers and SMBs.

’This is really powerful for us from a partner’s perspective. … It’s really important because it gives us the ability to innovate with our clients, and to help them create interesting solutions between messaging and shopping,’ said Gorin.