Apple CEO Tim Cook Said iPad Sales Are Surging In Education, Mac Sales Are Up 7 Percent


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Mac sales remained strong, and iPad sales returned to growth during Apple's most recent quarter, helping to propel the company as buyers await a major iPhone launch this fall.

The Mac and iPad lines got a lift from a number of recent product introductions, and growth of the categories was a marked contrast to their sluggish performance throughout much of 2016.

[Related: 7 New Apple Products Unveiled At WWDC 2017]

Overall, Apple reported revenue of $45.4 billion during the fiscal third quarter, up 7 percent from $42.35 billion during the same period a year earlier.

The growth came thanks in part to product debuts at the company's Worldwide Developers Conference (WWDC) in June, which should "extend [Apple's] competitive lead this fall and well into the future," CEO Tim Cook said during the quarterly earnings call on Tuesday.

Mac sales reached $5.59 billion in fiscal Q3, an increase of 7 percent from the same period a year ago when Mac accounted for $5.23 billion in revenue. It was the third quarter in a row that Apple saw a year-over-year increase in Mac sales, following the release of an overhauled and pricier version of the MacBook Pro this past fall. 

The quarterly sales included several weeks worth of sales of refreshed iMacs, which debuted in early June at WWDC. Apple updated the MacBook and 2016 MacBook Pro with Intel's latest Core processors in June as well.

"With the refresh of almost our entire Mac lineup in June, we're off to a great start for the back-to-school season," Cook said during the earnings call.

Apple reported that iPad sales came in at $4.96 billion during the fiscal third quarter, up 2 percent from the $4.87 billion generated by Apple's tablet line a year earlier.

The return to growth territory for iPad followed the introduction of a more-affordable version of the 9.7-inch iPad shortly before the start of the fiscal third quarter, along with the debut of a new 10.5-inch iPad Pro model at WWDC in June.

Notably, iPad unit sales rose far more substantially than revenue during the quarter—15 percent year-over-year—as a result of the affordably priced iPad.

Sales of iPad were "especially strong in the U.S. education market," Cook said during the earnings call. Sales to education customers climbed 32 percent year-over-year to 1 million units in fiscal Q3, Cook said.

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