Mobility Minute: How The Channel Can Help Retailers Attract Millennial Shoppers

Millennials have officially become the largest generation, surpassing baby boomers. By the year 2020, they’ll have annual spending power of $1.4 trillion, representing 30 percent of all retail sales.

To attract millennial shoppers, retailers can explore mobile-linked technology like beacons – which leverage Bluetooth technology to send messages to shoppers’ devices. Solution providers can serve as trusted advisers and offer their expertise to retailers looking to implement these technologies.

Millennials value personalized, connected and efficient experiences. Retailers can interact with these shoppers with the help of mobile devices, which give associates real-time access to inventory and immediate point-of-sale systems.

id
unit-1659132512259
type
Sponsored post

Retailers can also extend that efficiency to the back office or warehouse with mobile devices, tracking inventory and supply chains in real time.

For all of their new habits and expectations, millennials still value an in-store shopping experience. With mobile technology at the heart of business, solution providers and retailers can easily succeed with these shoppers.