Mobility Minute: The Additional Revenue Opportunity Of Selling Unlocked Phones


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Solution providers may be aware of the flexibility around carrier choice with unlocked phones, but what are the specific advantages of using an unlocked phone for business?

Eric McCarty, vice president of mobile marketing at Samsung Business, believes understanding the specific business benefits for end customers using unlocked phones will create a variety of additional revenue opportunities for Samsung parnters.

"Beyond the flexibility, it's also creating an opportunity for the customer to solve specific challenges in their business, by either having some cost savings associated with that [flexibility] or bundling in a solution that the channel partner can provide."

So where are the specific opportunities for Samsung partners to create additional revenue in this space?

"Now they can bundle in services, solutions, all of these value-added services that they're really good at today, but surround a device that provides a choice in flexibility for the customer."

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