Mobility Minute: Enterprises Will See Benefits In Leveraging BYOD And Unlocked Phones


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The BYOD and enterprise mobility market is expected to double by the year 2021. That’s according to a Markets and Markets report that also shows reduced hardware costs for enterprises and growing demand for managed mobile services.

“From a BYOD perspective, we’re finding that customers are mixed. Some are corporate-liable and the corporations are actually buying the phones and dispersing them to the employees, others are allowing BYOD and other have a process this is allowing the flexibility of both,” said Coleman.

Vice President of Mobile Channels at Samsung, Michael Coleman, has seen strong growth in the unlocked phone market, as solution providers clamor to develop a mobility-as-a-service package with margins.

“From a services perspective around the unlocked business, there’s a whole ecosystem, and we call that the currency ... there’s a currency that kind of flows around the unlocked business not only for the hardware itself but also for things like security,” said Coleman.

Samsung’s new S-8 and S-8 Plus phones have an unlocked option. The company also offers a portfolio of mobile security solutions tied into its Knox platform.

“My job here is to actually to recruit new partners, help them understand the marketplace, help them understand the value propositions – and the returns on the investments – that can be made by embracing the Samsung solution, and with that, I think we’ll see the billion dollar business materialize over the next two years,” said Coleman.

Your transportation, hotel, retail, and even regulated industry, and government customers can benefit from unlocked phones on a secure network, while you leverage mobility-as-a-service and mobile device management to create more margins and boost your business. 

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