Voice Visionaries

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It's clear that the world is moving to IP. For SMBs looking to reduce costs while increasing productivity, VoIP is a catalyst for change. The line between voice and data networks has blurred into what we now call converged networking, where voice and data co-exist on the same network infrastructure--delivering more for less. Convergence is a total solution, with products and services grouped together by solution providers that understand their customers' needs. As networks converge, a trend is emerging toward a new class of VoIP products specifically designed for the SMB market.

Emerging products provide innovative all-in-one platforms that simplify VoIP solutions and increase productivity while reducing overall communications costs. These integrated platforms combine multiple networking functions such as routing, switching, VPN, firewall and IP telephony into a single, easy-to-use system with attractive price points for SMBs. Converged solutions provide a wealth of benefits, including simplified configuration, installation, maintenance and operation. VARs will be able to create a recurring revenue stream through managed services.

Solution providers are crucial for reaching SMBs. With little or no IT staff, these SMBs depend on the knowledge and expertise of their solution providers to ensure that appropriate products and services are selected to meet their business needs. Vendors that offer reliable products and services, superior support and opportunities to generate healthy profits and recurring revenue streams will empower solution providers to achieve greater success.

The future of voice technology is promising. The SMB market is a prime target for solution providers offering converged networking solutions. VARs that affiliate with the right partners and deliver smart solutions for SMBs are ensured success.

NEXT: Alcatel's Pat Russo

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